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Which 2009 models have the best retained value?


June 16, 2009 -- Canadian Black Book (CBB), Markham, ON, has released its fourth annual "Best Retained Value" winners among passenger cars and light-trucks under $70,000. The awards based on data gathered from four-year-old vehicles -- in this case 2005 models -- determines a vehicle's ability to retain value from its original MSRP, also known as the residual value of a vehicle.

The 2005 Mazda3 is one of the top ten models for retained value after four years. 2009 model shown.Black Book has chosen top individual models from manufacturers. "Every brand contains weak performers, there is greater value to the consumer in identifying specific models that out-perform the pack," said Larry Shred, executive vice-president of CBB, adding, "Since the awards measure actual value retained and not a prospective look, consumer confidence in the model is strengthened based on actual performance"

Canadian Black Book commends Toyota Canada for posting an unprecedented five models in the top ten. "This list also demonstrates the faith buyers place in the Toyota brand and its solid reputation," said Mr. Shred. Fully half of the models in this year's top ten are from compact segment.

2009 top ten models for retained value (in no particular order) are:

1) Toyota Rav4
2) Dodge Sprinter
3) MINI Cooper
4) Toyota Echo
5) Smart Fortwo
6) Honda Civic
7) Toyota Tacoma
8) Toyota Corolla
9) Toyota Matrix
10) Mazda Mazda3

Top five models posting the largest percentage increase in retained value over 2008, alphabetically:

- Ford Focus
- Honda Civic
- Kia Spectra
- Nissan Sentra
- Toyota Echo.

Founded in 1960, Wm. Ward Publishing is owned and operated by Kathy Ward, and is the official distributor of Canadian Black Book. Canadian Black Book is the publisher of the "Black Book" vehicle value and residual guides and is the benchmark for automobile dealers, manufacturers, financial services firms, insurance companies and other sectors with interests in the automobile industry.

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