CarTest! Expert car reviews and advice     |     home
up      previous  next
CarTest! features hundreds of pages of car reviews and automotive resources to assist you in making a decision about the best vehicle to drive. Our logo photo of Continental Flying Spur foot pedals is  courtesy of Bentley.
© All rights reserved.

2010 Detroit Auto Show (NAIAS)

Detroit auto show provides roadmap to the automotive future

All you need to know to plan your trip to the North American International Auto Show (NAIAS).

Move-in days at the NAIAS.More than 40 glitzy cars and concept unveilings, technologies of the future, more than five thousand journalists and top governmental officials are only the front fender to the vehicle that is going to motor the world's economy starting Jan. 11, 2010, when the North American International Auto Show (NAIAS) opens its doors to the automotive press in Detroit, MI.

The show will be open to the public January 16-24, 2010.

To date, it is anticipated there will be 30 worldwide and approximately 10 North American product unveilings at the show.

Unveilings and concepts

Among the unveilings will be the Audi A8, BMW ActiveE concept, BMW Z4, Chevrolet Camaro, Chevrolet Aveo, Chevrolet Spark, Chevrolet Orlando, Chevrolet Malibu, Chrysler Lancia derivative, Ford Focus, GMC Acadia Denali Edition, Mercedes Benz E-Class Cabriolet, MINI Beachcomber concept, Toyota Hybrid concept, Volkswagen Jetta, and the Volvo C30 electric.


As well, a series of symposiums will feature a look at the past, present and future of technologies designed to move the industry and a global economy forward.

Initial symposiums planned for January 14 at NAIAS include:
- 9:30 a.m. - TARDEC presents "Driving Solutions - Commercial Military"
- 11:00 a.m. - The Henry Ford presents "Electric Cars - Past & Future"
- 2:00 p.m. - Center for Automotive Research presents "Vehicle Electrification - From Oil to the Grid"

All seminars are part of the aggressive green presence at the 2010 NAIAS.

Electric vehicles and technology

Electric Avenue at the 2010 NAIAS will feature about 20 electric vehicles.Exhibits and features providing the necessary backdrop to emerging technology trends include Electric Avenue, a 37,000 square-foot area on the main show floor. Presented by The Dow Chemical Company, it is dedicated to showcasing the latest in electric vehicles and technology by both traditional automakers and innovative entrepreneurs. The all-new exhibit area will feature nearly 20 vehicles as well as symposiums and special events on an adjacent NAIAS stage.

Scheduled vehicles appearing in Electric Avenue include:

BYD Auto e6, BYD Auto F3DM-hybrid, Commuter Cars - Tango 600, CT&T United eZone and cZone, Edison2 (X Prize), EV Innovations - Wave 2 (X Prize), Green Vehicles Triac, Harvey Coachworks BugE, Li Shi Guang Ming LI'S, Mitsubishi I MiEV, Nissan LEAF, Saba Motors - SABA "Carbon Zero" Roadster (X Prize), SSI Racing - 2SSIC-65 (X Prize), Michelin - Venturi Volage, Michelin - Nissan Mixim, and the ZAP - Alias (X Prize).

Ride-along program

In addition, the Michigan Economic Development Corporation (MEDC) has returned with EcoXperience, which will once again be featured in Michigan Hall, offering a quarter-mile track through a Michigan-designed landscape, where journalists will be able to drive low emission vehicles indoors, while the public can experience the same track by taking rides during public days.

The MEDC EcoXperience will feature upwards of 20 vehicles available for the public to ride in when the show opens. The unique one-quarter-mile course will take guests through a landscape featuring more than 200 evergreen and deciduous trees; over 600 evergreen and flowering shrubs; over 5,000 flowering tulips, daffodils, hyacinths; approximately 650,000 pounds of stone and over 130,000 gallons of water flowing through two water features, both with waterfalls.

Scheduled vehicles in the MEDC EcoXperience include:

Audi A3
Audi Q7
BYD e6
Chevrolet Equinox Fuel Cell
Chevrolet Tahoe Hybrid
Commuter Cars Tango
EV Innovations 2010 LiV WISE
Ford Escape
Ford Fusion
GMC Yukon Hybrid
GMC Silverado Hybrid
Mercedes-Benz B-Class Fuel Cell
Mercedes-Benz ML 450 Hybrid
Mercedes-Benz S400 Hybrid
Mercury Mariner
Mercury Milan
Mitsubishi iMiEV
Saba Motors (X Prize)
smart car2go
SSI Racing (X Prize)
Think City

Additional vehicles are to be added and will be listed on when confirmed.

Public photo contest

BMW 740 Li will be at the 2010 Detroit Auto Show.The North American International Auto Show (NAIAS) will once again host an amateur photography contest sponsored by WWJ NewsRadio 9950, beginning January 19, at Cobo Center. Open to all ages, the contest offers early admission to the NAIAS show floor on Tuesday morning at 8 a.m. (purchase of admission ticket is required) and attendees can bring their cameras and take pictures of the hundreds of vehicles on the show floor. Winners will be selected in five categories, with each winning entry receiving a cash prize of $200.

"We've always said that the cars are the stars of the show, and this gives the public an opportunity to really show us what they see as the best and the brightest through the eyes of their lens," said Doug Fox, chairman, 2010 NAIAS. "This year, the NAIAS will be home to hundreds of vehicles ranging from economical hybrids, to top-of-the-line luxury models. This contest enables the guests of the show to participate in a unique way, and encourages amateur artists to look at the show from a different perspective."

With the addition of the all-new Electric Avenue presented by The Dow Chemical Company, and the return of the MEDC EcoXperience, a new category has been added this year for electric vehicles. Winners will be selected in the following categories:

Black & White photos
Convertibles, Coupes & Concepts
Coolest Close-Up
Electric Vehicles

Photos can be submitted at, and entries can be taken any day of the Public Show, January 16-24, 2010. All entries must be submitted by 7:00 p.m. on Sunday, Jan. 24, 2010.

The BMW Z4 sDrive35is will be at the 2010 Detroit Auto Show (NAIS).Automotive Outlook Conference

The Society of Automotive Analysts (SAA) will hold its 2010 Automotive Outlook Conference and examine what the industry should look for in terms of products and technologies, a supplier forecast and how key economic indicators will affect the industry.

The 2010 SAA Automotive Outlook Conference will take place on the eve of NAIAS press days, Sunday, January 10, 2010, at Cobo Center. The event will begin at 4 p.m. and include a networking reception and dinner.

Keynoting the event will be Bob Lutz, GM's Global Marketing Chief. Also on the agenda will be renowned journalist and analyst John McElroy, host of Autoline Detroit; Neil De Koker, president of the Original Equipment Suppliers Association (OESA); John Casesa, managing partner, Casesa Shapiro Group, LLC; and Justin Mirro, managing director, Moelis & Company.

"Everyone is looking for direction in the coming year in our global and local economy. We are pleased to see so many have concluded that NAIAS is the place to find the compass," said Doug Fox, chairman, 2010 NAIAS. "Our show serves as a backdrop for such events and is further evidence of our reach. With new technologies to be featured at the NAIAS, and the direction discussed by automakers, the global media and industry masses on hand, this is the place to be in January to discover what the rest of the year may bring."  

To register for the conference, go to or call 248-804-6433.

Posted Jan. 1, 2010.


Search CarTest!
Custom Search