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2008 Dodge Challenger Preview

Production model of 2008 Dodge Challenger to be launched Feb. 6, 2008

2008 Dodge Challenger Concept.DaimlerChrysler has announced that the all-new 2008 Dodge Challenger will be built at its Brampton Assembly Plant near Toronto.

"It's good news that the Dodge Challenger will be added to the Canadian production line-up," said Reid Bigland, president and CEO - DaimlerChrysler Canada. "Quickly bringing desirable new products such as the Dodge Challenger to market is critical to keeping our plants humming and our dealerships busy."

The Brampton plant also produces Chrysler 300, Dodge Charger and Dodge Magnum and works on three shifts. Production of the Dodge Challenger will begin next year and preparations to ready the plant are already underway. The production model is expected to be officially unveiled on Feb. 6, 2008

The decision to locate this important product in Ontario was partially the result of the Ontario government's strong support for the Brampton Assembly Plant through its contribution to the plant-wide third-shift training program, which was essential to the launch of the Chrysler 300, Dodge Charger and Dodge Magnum, and now the launch of the Dodge Challenger.

2008 Dodge Challenger Concept."Brampton is our first plant to demonstrate the ability to build four models on one line," said Frank Ewasyshyn, executive vice president - manufacturing, Chrysler Group. "As we continue to expand our new model lineup and further implement our flexible manufacturing strategy, other facilities will also have this capability."

Lean manufacturing and product development strategies also allow the Chrysler Group to bring new models, like the Dodge Challenger, to market more quickly. First revealed as a concept vehicle at the North American International (Detroit) Auto Show in 2006, it was announced this past summer that the 2008 Dodge Challenger would be going into production in 2008.

Riding a wave of fan anticipation, a new clock will be on display along with the Dodge Challenger concept car to count down to the unveiling of the production version of the car at the Chicago Auto Show in 2008.

"Our speed to market means that Challenger production is now measured in only days," said George Murphy, senior vice president - global marketing, Chrysler Group. "The ability to quickly react to ever-changing consumer tastes is a competitive advantage for the company."

It will be just a little over two years from Dodge Challenger's concept car introduction to the time it will be available in dealerships.

The production version of the 2008 Dodge Challenger will be true to both its historical and modern concept car roots as a two-door, HEMI V-8-powered, rear-drive vehicle. It will be the first coupe built on Chrysler Group's highly successful large car platform, which includes the Chrysler 300, Dodge Charger and Dodge Magnum.

Posted March 1, 2007. Bill Roebuck is the editor of CarTest.ca.

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